Most people looking for a mover start on a phone, late in the evening, comparing a few companies at once. The one that makes getting a quote easiest usually gets the call.
Ask for what you need, and no more
A good quote form asks for the move date, the two addresses or zip codes, the size of the home, stairs or elevators at each end, and how to reach the customer. Every extra field costs you leads; every missing one costs you a phone call later. Room-by-room inventory is welcome when the customer offers it, not a wall in front of the price.
Show a price, or at least a range
Customers would rather see an honest estimate now than wait for a call-back. An instant estimate from the details they gave, with clear wording about what could change it, keeps them on your site instead of the next company’s.
Speed wins
The first company to respond to a moving lead books it far more often than the rest. Make sure web quotes arrive in your office with everything the customer typed, and that someone answers the same day, even if only to confirm the details.
Follow up like you mean it
Many customers who do not book on the first contact book after the second or third. A short, friendly sequence works: the estimate right away, a check-in a day later, and a reminder as the move date approaches.
Measure what books, not just what clicks
Track every lead’s ad source through to a booked and finished move. A source that sends many quotes but few bookings costs more than it looks; a quieter one that closes well deserves more of your budget.